Ngaba wakha wazibuza ukuba ubhalisa njani uphawu lokuthengisa? Isenokuba luphawu lwakho lobuqu, okanye uphawu lwenkampani oyenzileyo kwaye ufuna ukuyikhusela ukuze kungabikho mntu uyibhalisayo phambi kwakho kwaye bakunyanzele ukuba utshintshe.
Okanye ngenxa yokuba unayo arhente yoyilo, ngenxa yokuba uye waba yi-brand eyaziwayo (iimpawu zomntu ziyakwazi ukuduma) okanye ngenxa yokuba ufuna ukubhalisa elo gama lithe lavela kuwe, Sikunika isandla ukuze wazi ukuba wenzeni.
Kuthetha ukuthini igama
Okokuqala, yintoni oyiqondayo nge-brand? Ngamanye amaxesha kukho ukungazi okuncinci okusenza sicinge ukuba asisilo uphawu xa enyanisweni sinjalo.
Uphawu ligama lorhwebo. Ligama owaziwa ngalo nozahlula ngalo kwabanye abantu okhuphisana nabo.
Ngokomzekelo, unokuzibiza ngokuthi "Pepito Pérez". Kodwa kuvela ukuba uphawu lwakho lobuqu "Jiminy Cricket." Elo ligama lentengiso kuba abathengi bakho bekwazi ngalo, uyazahlula kubakhuphisana nawe, kwaye ngelo gama uthengisa iinkonzo. Ewe, luphawu. Uphawu lwakho.
Ngoku, Iimpawu zorhwebo njengoko zinjalo zizihloko ezinikwe nguRhulumente kwaye ukuba unayo, iyakukhusela kwabanye abangakwaziyo ukusebenzisa igama lakho elifanayo (banako, kodwa kuya kubakho iziphumo ukuba uyabagxeka). Kwaye uphawu lunokunikwa abantu kunye neenkampani.
Ukwenza oku, ukubhaliswa kuqhutyelwa eSpeyin kwi-Patent yaseSpain kunye ne-Ofisi ye-Trademark (OEPM). Ikwaqinisekisa ukuba akukho zimpawu zimbini zinegama elifanayo.
Ngoko ke ndiyibrand?
Ewe kwaye hayi. Uza kubona, Ukuze into ithathwe njengophawu lwentengiso, kufuneka ihlangabezane nothotho lweemfuno:
- Ukuba ibe ligama lomntu, unobumba, isandi, ukupakishwa, imveliso... eyahlula imveliso okanye inkonzo kuleyo yokhuphiswano lwayo.
- Ukuba ibhaliswe kwiRejistri yeeMpawu zoRhwebo.
Ukwenza kube lula kuwe ukuqonda. Khawufane ucinge ukuba udala igama elinguzenzele (pseudonym) ukuze ube ngumbhali kwaye uqale ukuthengisa iincwadi ngelo gama, ude usayine nalo. Oko kuya kuba luphawu lwakho lobuqu, kwaye oko kuyakwahlula kukhuphiswano lwakho. Ke ngoko, sinokujongana nophawu onokuthi ulubhalise (kule meko, ubhalisa igama lakho lenqanaba).
Yintoni omawuyenze ukubhalisa uphawu lokuthengisa
Xa ubhalisa uphawu lokuthengisa kufuneka wazi kakuhle ukuba ngawaphi amanyathelo ekufuneka uwalandele ukuphepha ukwenza impazamo ekubiza imali. Ke ngoko, siza kuchaza nganye nganye kuzo apha ngezantsi ukuze ungabi nangxaki.
Yazi ukuba ibhrendi yakho iyafumaneka
Ngoku Uya kucinga ukuba, ukuba awuyibhalisanga, akufuneki ukuba ingafumaneki. Kodwa eneneni le yimpazamo.
Kusenokuba kukho inkampani, usomashishini okanye umntu ogqibe ekubeni abhalise igama lakho kuba elisebenzisa. Kwaye ke, xa uzama ukuyibhalisa, baya kusikhanyela eso sicelo.
Eyona nto onokuyenza Ndwendwela iwebhusayithi yePatent yaseSpain kunye neOfisi yophawu lwentengiso kwaye, kwisiseko sedatha yeempawu zorhwebo kunye namagama orhwebo, khangela.
Ngokukodwa ngakumbi, xa sele ukwisiseko sedatha, yiya kwi-"brand locator" kwaye, kwi-injini yokukhangela oya kuba nayo, faka "Igama: Liqulethe"; "Indlela: Konke". Ecaleni kwayo unebhokisi apho unokubeka khona igama lophawu.
Ukuba awufumani iziphumo, ngoko uya kukwazi ukuyibhalisa kwaye uya kukwazi ukuqalisa iinkqubo. Ngoku, ukuba umntu uphuma nelo gama sele libhalisiwe, nokuba likucaphukisa kangakanani na, awuzukwazi ukulibhalisa. Ngoku, into onokuyenza kukuguqula igama lakho kancinci ukuze ulibhalise.
Umzekelo, khawufane ucinge ukuba uphawu lwentengiso lukaJiminy Grillo lubhalisiwe. Kwaye usebenzisa elo gama. Unokucinga ngokubeka uDon Pepe Grillo, nangona apha sele kuxhomekeke kwimithetho kwaye ukuba bayakuvumela ukuba uguqule igama elincinci okanye, kule meko, kungekhona. Yinto ekufuneka uyijonge.
Kutheni ukwenza oku ngaphambili? Kuba ngaloo ndlela awuyi kulahlekelwa yimali. Uza kubona, Xa inkqubo yokubhalisa uphawu lokuthengisa iqala, kufuneka uyihlawule. Ukuba ngelo xesha i-arhente ifumanisa ukuba sele kukho uphawu lokuthengisa olubhalisiweyo ngelo gama, ulahlekelwa yimali oyihlawule kwaye kufuneka uqale ukusuka ekuqaleni kwaye uhlawule kwakhona.
Iofisi yaseSpain yamalungelo awodwa omenzi kunye nophawu
Ngoku uyazi ukuba uphawu lwakho lokuthengisa lunokubhaliswa ngaphandle kweengxaki, kuya kufuneka wazi ukuba kukho iindlela ezimbini zokuyenza:
- Ngobuso, ukuya kwi-Patent yaseSpain kunye ne-Ofisi yophawu lwentengiso
- kwi-intanethi, ukwenza amaphepha ngokukhawuleza kwaye, ngaphezu kwakho konke, ukonga ngakumbi kuba kubiza ngaphantsi.
Yiya eofisini
Ukuba awufuni ukwenza nzima kakhulu kwaye ukhetha ukwenza inkqubo ngokwakho, kuya kufuneka uye kwi-Patent kunye ne-Ofisi yophawu lwentengiso. Apho kuya kufuneka ugcwalise ifomu yesicelo sokubhalisa uphawu lwentengiso apho, phakathi kolunye ulwazi, uya kubuzwa ngabalinganiswa bakho, igama lebhrendi, uhlobo lophawu...
Kwakhona, kufuneka ncamathela kule fomu ubungqina bentlawulo yomrhumo wesicelo (ekubeni ukuba awukwenzi oko abayi kukuvumela ukuba uyiveze).
Umsebenzisi uya kuthatha ifom kwaye baya kuba neentsuku ezimbalwa zokujonga ukuba ichanekile okanye, ngaphandle koko, baya kukunika iintsuku ezimbalwa ukulungisa oko kungalunganga okanye okulahlekileyo kwaye ngoko ke uqhubeke nesicelo esiqhubekayo (ukuba awukwenzi. ke, ifomu iya kugcinwa kwaye ulahlekelwe yimali).
ukubhaliswa kwi-intanethi
Ukuba ufuna ukuyenza kwi-intanethi, kulula kwaye inexabiso eliphantsi, inokwenziwa ngale ndlela:
- I-Primero, Uya kwiwebhusayithi yePatent yaseSpain kunye neOfisi yophawu lwentengiso (OEPM) kwaye ufikelele kwiOfisi yoMbane.
- Into esinomdla kuyo kukubhalisa uphawu, ngoko khangela "Iinkqubo zeempawu ezahlukileyo".
- Ngoku kuya kufuneka ucofe "Isicelo seempawu zorhwebo, amagama orhwebo kunye neempawu zorhwebo zamazwe ngamazwe". Uya kufumana ifomu efana naleyo bakunika yona ngokobuqu. Ngoko zama ukuyigcwalisa ngokusemandleni kangangoko, ngayo yonke idatha.
- Gcina ukhumbule ukuba, xa uhlawula, kuya kufana ukuba ubhalisa igama njengokungathi wenzela igama kunye nelogo. Ke, kulo mbandela, ukuba unayo ilogo, kungcono ubhalise zombini.
kwesi sicelo Baza kukubuza ukuba zeziphi iimveliso kunye neenkonzo ozicelayo kwi-brand. Ngamanye amazwi, bacela ukuba wazi into oza kuyenza nge-brand. Ukuqhubela phambili nomzekelo, ibhrendi yakho yePepe Grillo kukubonelela ngeenkonzo zoyilo lwegraphic. Kulungile, ihamba njalo.
Ngoku, konke oku kuhlelwe yi "Nice Classification", eyasungulwa kwi-1957 kwaye apho kukho umbutho weemveliso kunye neenkonzo ezinokubhaliswa njengeempawu zorhwebo. Ukuyenza icace kuwe, ukusuka kwi-1 ukuya kwi-34 yeyemveliso kwaye ukusuka kwi-35 ukuya kwi-45 izindlu zeenkonzo. Kuya kufuneka nje ufumane iikhowudi ezifanelekileyo zebhrendi yakho.
Ekugqibeleni, lithuba lokuhlawula, kwaye njengoko besinixelele, inkqubo ye-intanethi inexabiso eliphantsi. Ewe, khumbula ukuba iya kuba yeklasi enye kuphela. Ukuba kwi-classification ye-Nice ubeke iindidi ezininzi (ngaphezulu kweyodwa), eyokuqala iya kuxabisa ixabiso elipheleleyo lenkqubo ngelixa ezi zilandelayo zinexabiso elincinci, kodwa ezibalulekileyo ezongezelelweyo.
Ekugqibeleni, kuya kufuneka ukhuphele irisithi kuphela kwaye ulinde impendulo ye-arhente.
Kuthatha ixesha elingakanani ukubhalisa uphawu lwentengiso?
Zixhobise ngomonde ngenxa yePatent kunye ne-Arhente yeTrademark Kungathatha ukuya kwiinyanga ezili-12 ukuphendula kuwe. Ukuba kukho inkcaso, okanye kukho amaxwebhu alahlekileyo okanye kukho iimpazamo, inokwandiswa ukuya kwiinyanga ezingama-20.
Kwakhona, kufuneka ugcine engqondweni ukuba ubhaliso lunikezelwa kuphela iminyaka eli-10. Emva koko ke kuya kufuneka uyihlaziye, mhlawumbi iminyaka elishumi okanye ngokungenammiselo.
Ngaba unayo nayiphi na imibuzo malunga nendlela yokubhalisa uphawu lokuthengisa?