I-boom ye-wellness boom ithathe umtsi oqinisekileyo kwindawo yedijithali, kwaye ukuba usebenza empilweni, ukomelela, ukondla, okanye impilo yengqondo, iwebhusayithi yakho ayiseyonto yantofontofo: lishishini lakho. 24/7 umboniso ovulekileyo, inkqubo yakho yokufumana kunye neziko lakho lokusebenzaNgelixa iinethiwekhi ezinje nge-Instagram okanye iTikTok zinceda ekusasazeni igama, iwebhu yindawo apho yonke into idibana khona: umxholo, uphawu, ukubhukisha, intengiso kunye nodumo.
Kwesi sikhokelo esisebenzayo, ndiya kuchaza, ngaphandle kokubetha etyholweni, indlela yokwakha iwebhusayithi yezempilo entle, ekhawulezayo, neguqukayo ephezulu. Uza kubona ukhetho lwendalo, ubume bephepha obufanelekileyo, uyilo oluthembekileyo, ukufikeleleka, kunye nomxholo obekwe kakuhle kuGoogle. I-ecommerce, ukubhukisha kunye nokusebenza koluntuUkongeza kwisicwangciso se-SEO kunye nemizekelo yoshishino lokuphefumlelwa. Qaphela: ngumsebenzi, kodwa imbuyekezo ifanelekile.
Kutheni iwebhusayithi yakho yezempilo ingumbindi weshishini lakho
Imidiya yoluntu ilungile ekuveliseni ukufikelela, kodwa iwebhusayithi yakho sisithuba osilawulayo. Udinga indawo yobuchwephesha ukuze abathengi bakho babe nendawo yokufumana ulwazi, benze izigqibo, kwaye bakuqeshe. Ukuba newebhusayithi yakho kukuvumela ukuba usebenze I-SEO, yahlula uyilo, hlanganisa uphawu, kwaye uvule iilevers zokuthengisa ezifana neefom, ubungqina bentlalontle, okanye iblogi.
Ngaphaya koko, iwebhusayithi elungileyo ikunceda ukuba ubonise iinkonzo zakho ngokucacileyo, ulawule ukubhukisha, uthengise iimveliso zedijithali okanye ubulungu, uqokelele idatha ngokufanelekileyo, kwaye usebenzise uhlalutyo oluqinileyo. Ngokunika ingqalelo kuyilo, ukukhangela, kunye nokusebenza, uya kuphucula amava omsebenzisi kunye Uya konyusa ukuzithemba komsebenzisi.
Uyenza njani iwebhusayithi yakho: iarhente, iCMS okanye umakhi obonakalayo
Ukwakha indawo yakho, uneendlela ezintathu ezisebenzayo. Ukuba ujonge uyilo oluphucuke kakhulu kunye nenkonzo ye-turnkey, i-arhente okanye i-freelancer yeyona ndlela ifanelekileyo (kwaye ibiza kakhulu). Ukuba uthanda ukucofa kwaye ube nexesha, i-CMS ithanda WordPress Inika ukuguquguquka okuphezulu kwimisebenzi, iiplagi zobulungu, ukubhukisha kunye ne-e-commerce.
Kwaye ukuba ufuna ukuqalisa ngokukhawuleza nge-curve engaphantsi yokufunda, abakhi bewebhusayithi banamhlanje (Wix, BOWWE, Strikingly, kunye nezinye ezifanayo) zikuvumela ukuba usebenze ngeetemplates kunye nabahleli. tsala & ulahle kwaye WYSIWYG Ukubona utshintsho ngoko nangoko, ngenkxaso, izixhobo, kunye nokusingatha okuhlanganisiweyo. Izicwangciso ezininzi zibandakanya i-domain, izatifikethi, kunye neempawu zokubloga, iifom, kunye ne-SEO esisiseko, kunye neenketho zamahhala zokuqalisa kunye neepakethi ezihlawulwayo ezilinganisa kunye neempawu ezininzi.
Naluphi na umendo owukhethayo, beka phambili: iitemplates ezilungiselelwe ukuhlala kakuhle, inkxaso ephendulayo, isantya, i-SEO yephepha, ukufikeleleka, kunye nokukwazi ukudibanisa ukubhuka, iintlawulo, kunye nohlalutyo. Khetha isisombululo esisekelwe kuhlahlo lwabiwo-mali lwakho, iinjongo zakho, kunye ixesha onokuthi unikezele.
Uyilo oluphumeleleyo: amaphepha abalulekileyo kunye namacandelo
Ulwakhiwo lungundoqo. Imenyu emfutshane kunye ecacileyo (ubuninzi bezinto ezi-6-7) kunye neengqungquthela ezilula zamagama ziya kunceda abasebenzisi kunye neGoogle. I-odolo ecetyiswayo: Ikhaya, Iinkonzo, Malunga nam/nathi, amaxabiso, iBlog/Izixhobo, imisitho, ubungqina, uQhagamshelwanoUkuba unikezela ngezifundo okanye uthengisa iimveliso, yongeza ivenkile okanye iiKhosi. Faka i-CTA ebonakalayo kwibha yokukhangela (umzekelo, "Bhukha i-aphoyintimenti yakho").
Malunga nam/thina. Sixelele ukuba ungubani, uthumo lwakho, umbono, kunye neenqobo ezisemgangathweni, kwaye wazise iqela lakho ngoqeqesho kunye namava abo. Yenza ibhrendi yakho ibe yeyobuntu ngebali elifutshane nelinokuthenjwa: iindwendwe zifuna ukwazi. Kutheni kufuneka bakuthembe? kunye logo eyilwe kakuhle oko kuyayixhasa.
Iinkonzo. Dwelisa unyango, iinkqubo, iindibano zocweyo, ukubonisana, okanye iiklasi ezinephepha lolwazi olulula: isihloko, abaphulaphuli ekujoliswe kubo, izibonelelo, yintoni ebandakanyiweyo, amaxesha amaninzi, ixabiso (ukuba likhona), kunye neCTA. Ukuba uneendlela ezininzi zenkonzo (umzekelo, ukutya kweklinikhi, ukusebenza kwezemidlalo, impilo yengqondo), zidibanise ngokweendidi.
Iziganeko. Ibonisa ii-workshops, ii-webinars, okanye i-retreats ngomhla, indawo (okanye ikhonkco ukuba i-intanethi), ixesha, iindawo ezikhoyo, ixabiso, kunye neqhosha lokubhalisa. Ikhalenda enembono yenyanga kunye nezihluzo ngohlobo lomnyhadala. kunciphisa ukukhuhlana.
Ubungqina kunye namabali empumelelo. Papasha uphononongo lokwenyani kwaye, ukuba kunokwenzeka, phambi/emva kweefoto kwiimeko zokuziphatha apho unemvume. Bubungqina bakho bentlalontle. Kwakha ukuthembana kwaye kunciphisa uloyiko lokuthenga.
Izibonelelo/Blog. Amanqaku, izikhokelo, infographics, iiresiphi, iinkqubo, okanye iipodcasts. Ukufundisa kutsala itrafikhi yezinto eziphilayo, kuphucula isidima sakho, kwaye kukubeke njengegunya. Yongeza iindidi kunye neethegi. Injini yokukhangela iququzelela oku. kwaye uqhagamshelane neleta yeendaba.
Imibuzo ebuzwa qho. Uphendula imibuzo eqhelekileyo (indlela yokubhala, umgaqo-nkqubo wokukhansela, ukuchasana, indlela yokulungiselela ukubonisana, njl.). Ikongela ixesha lenkxaso, inyusa ulwaneliseko, kwaye inokonyusa ukubonakala kwakho [kwigama leqonga]. oonomadudwane abatyebileyo.
Qhagamshelana. Yenza kube lula: ifowuni, i-imeyile, ifom, i-WhatsApp ukuba iyasebenza, imephu yendawo, iiyure, kunye namakhonkco kwimidiya yoluntu. Bandakanya i-microcopy eluncedo kunye isiqinisekiso emva kokuthunyelwa.
Uyilo olukhuthaza ukuzithemba: ukucaca, ukulandelelana, kunye nobuhle
Kwimpilo, uyilo lungaphezulu "kubuhle." Uluhlu olucacileyo, iifonti zewebhusayithi yakhoUkwahlula okulungileyo, indawo emhlophe, kunye nephalethi ehambelanayo idlulisela ukuzola kunye nobugcisa. iiblues ezithambileyo kunye nohlaza Basebenza ngokunxulumana nempilo; kunqanda ukuhluza ngemibala kwaye unciphise i-palette.
Nika ingqalelo kwimifanekiso kunye nevidiyo: qinisekisa ukuba zikumgangatho ophezulu, zifanelekile, kwaye zikhaphukhaphu. Amacandelo esikrini esigcweleyo anceda iibhloko ezahlukeneyo; sebenzisa umfanekiso, ividiyo, okanye iimodyuli zegalari ukuseta isantya. Yongeza unxibelelwano oluncinci oluncinci (ukuhambisa amaqhosha, utshintsho lombala) kunye nee-icon. ukudibanisa ulwazi engenangxolo.
Ukukhangela. Imenyu elungileyo, iimenyu ezisezantsi xa zifanelekile, iimvuthuluka zesonka, iiCTA ezizingileyo, injini yokukhangela eneziphumo ezixelwe kwangaphambili, kunye nenqaku elisezantsi elityebileyo (uqhagamshelwano, amakhonkco aluncedo, imidiya yoluntu, esemthethweni) yenza ukuba ukukhangela iphepha kube lula. Ziphephe iimenyu ezingapheliyo kwiselfowuni: enye indlela ye-accordion-style menu kunye... beka phambili izinto ezibalulekileyo.
Isimbo sehlabathi. Lungisa imibala yebhrendi, khetha ibe nye Iphalethi yombala ogqibeleleyoDibanisa ubuninzi beefonti ezi-2-3, chaza imvelaphi yecandelo ngalinye (oluqilima, oluthambekileyo, okanye umfanekiso okhanyayo), kwaye uzame ukuhambelana. Uyilo olucocekileyo kunye nomyalezo obonakalayo owenziwe ngononophelo uphakamisa uphawu lwakho kunye bonisa isiphakamiso sakho.
Ukufikeleleka kunye namava jikelele
Malunga nesinye kwisihlanu sabakhenkethi bakho banokuba nomda wokufikelela. Ukubambelela kwizikhokelo zokufikeleleka kuzuzisa wonke umntu kwaye kaninzi kuphucula i-SEO. Yongeza I-ALT kwimifanekiso, umahluko owaneleyo, amakhonkco abonakalayo kunye ne-tactile, ukuhamba kwekhibhodi, izihloko ze-semantic kunye nokugxila okucacileyo.
Lungiselela iselfowuni: uyilo oluphendulayo, iifonti ezinokunyuka, amaqhosha amakhulu, iimenyu ezicacileyo, kunye nemidiya elungelelanisiweyo. Kuphephe ukuvalela ii-pop-ups eziphazamisayo kunye noopopayi. non-invasiveUkulayisha umfanekiso orhoxisiweyo kunye noxinzelelo ukwenza iwebhusayithi ibhabhe.
Umxholo olinganisa kwaye uguqule
Iwebhusayithi yakho kufuneka igubungele imida emibini: ulwazi malunga neenkonzo zakho kunye nomxholo osebenzisanayo. Okokuqala, yiya ngqo kwindawo enezibonelelo, iinkqubo, amaxabiso, kunye namaxesha. Okwesibini, sebenzisa iifom, iincwadana zeendaba, iiforamu, izimvo, njl. iikhalenda kunye nogcinoYonke into inceda ukutsala, ukondla, nokuguqula.
Iimephu kunye neshedyuli. Ukuba unendawo ebonakalayo, hlanganisa imephu esebenzisanayo kunye nemodyuli yeshedyuli kunye neeholide kunye nezinto ezingaphandle. Yenza kube lula Indlela yokufika apho kwaye uya kufumaneka nini.
Iifom kunye nokucwangcisa. Faka ifom yoqhagamshelwano, ifom yovavanyo lokuqala, okanye ifomu yesicelo solwazi. Sebenzisa inkqubo yokubhukisha kwi-intanethi enezikhumbuzo, ulawulo lokurhoxisa, kunye Ngqamanisa neKhalenda kaGoogleUkubonisana ngefowuni, idibanisa umnxeba okhuselekileyo wevidiyo.
Ipotfoliyo, phambi/emva, kunye noluntu. Xa kufanelekile, yabelana ngeziphumo ngemvume. Cinga ngokuqala iforamu emodareyithwayo okanye iqela lenkxaso; uluntu luyakwandisa ukubambelela kunye velisa umxholo oluncedo.
Umxholo okhutshelweyo kunye neemagnethi. Nikeza nge-ebooks, abacwangcisi besidlo, amaphepha omkhondo, okanye iikhosi ezincinci ngokutshintshiselana ngeedilesi ze-imeyile. Unokuthengisa iimveliso zedijithali kunye nolawulo lokufikelela (ukusetyenziswa okuphezulu, imihla yokuphelelwa yisikhathi) kunye ii-imeyile zentengiselwano eyenziwe ngokwezifiso emva kokuthenga.
Ukuthengisa impilo entle: iimveliso, iinkonzo kunye nobulungu
Urhwebo lwe-E kwicandelo lezempilo lukhula ngokukhawuleza. Ukusuka kwizixhobo zokuzilolonga kunye nezithambiso zendalo ukuya kwezongezelelo, iinkqubo zesondlo, kunye nezifundo, kukho indawo yomntu wonke. Ukuba uthengisa ngedijithali, qiniseka ukuba ulawula iilayisensi kunye nokuphelelwa yisikhathi; ukuba uthengisa iimveliso ezibonakalayo, cacisa ukuthunyelwa kunye iipolisi zembuyekezo.
Ubungqina bezentlalo kunye ne-UGC. Faka ubungqina ngomxholo, uphononongo olunereyithingi, kunye nemibuzo ephendulwe ngabasebenzisi. Ubungqina bentlalontle bunciphisa ukungqubana kwaye bomeleza ukuthembeka. Ukukhuthaza umxholo owenziwe ngabathengi kwimidiya yoluntu kunye Yiqaqambise kumakhadi esalathiso.
Ukwenza umntu. Izixhobo zokucebisa ezisekelwe kwiinjongo (umzekelo, "Ndifuna ukulala ngcono," "Ndifuna ukuqhuba i-10K"), izihlungi zokutya (i-vegan, i-gluten-free), okanye iimfuno ezithile (ukukhulelwa, emva kokubeleka) zenza lula inkqubo yokukhetha. Inokwenzeka ngemithetho elula okanye Izixhobo ze-AI kumanqanaba amva.
Ukungafihli kunye neendlela zokuziphatha. Cacisa imvelaphi yezithako, iziqinisekiso, ukuzinza, iimvavanyo zaselabhoratri, iilebhile ezicacileyo, kunye nokuchasene. Ukungafihli lulutho olukhuphisanayo kunye ikhuthaza ukunyaniseka.
Amaphulo onyaka kunye neenkqubo zokunyaniseka. Yenza iiphakheji zonyaka (ukungakhuseleki kwasebusika, ukubuyela esikolweni, i-marathon) kwaye uqalise iiklabhu ezinamanqaku, amanqanaba e-VIP, okanye izaphulelo zokubhalisa. Inkqubo efanelekileyo yokunyaniseka ukubuyisela kuyanda.
Izixhobo ezisebenza ngaphandle kweentloko
Nge-WordPress unokwakha iisayithi ezinamandla: hlanganisa i-plugin yobulungu kumxholo ohlawulelwayo okanye izicwangciso, inkqubo yokuqeshwa, iifom eziphambili (ngokuthotyelwa kokulawula apho kufanelekileyo), kunye neefowuni zevidiyo zengcali. Abadali ababonakalayo, okwangoku, bazisa iitemplates ezilungiselelweyo, ukusingathwa, ibhlog kunye neefom zilungile.
Udinga i-analytics enzulu (i-Google Analytics kunye ne-Search Console), igama lesizinda elihloniphekileyo, izatifikethi ze-SSL, ii-backups, kunye nohlaziyo lwangoku. Jonga imixholo ekhawulezayo kunye neetemplates, kunye neemodyuli ezifana Amaphepha esele enziwe okanye iibhloko eziphinda zisetyenziswe ukumisela isimbo esisemgangathweni.
Zizenzele naphi na apho unakho: ukulungiselela amaphulo, ukwenza iikhuphoni zingasebenzi ngexesha lokuthengisa, ukwahlula abaphulaphuli abahlawulwayo, kunye nokucwangcisa umxholo kugcina iiyure ezininzi kwaye kunciphisa iimpazamo. I-automation, xa isetyenziswe ngokuchanekileyo, iphinda-phinda ukusebenza yeqela.
I-SEO kunye nokubonakala: ukufumana kunye nokukhethwa
I-SEO lutyalo-mali oluhlala luhlawula ukuba usondela kuyo ngendlela. Qala ngophando olunzulu lwegama elingundoqo, isakhiwo esicacileyo (i-thematic silos), umxholo onzulu kunye nezihloko kunye nemibhalo engezantsi, kunye nee-URL ezicocekileyo. ukhathalelo lwemetadata kunye noqhagamshelwano lwangaphakathi olufanelekileyo.
Ibhlog kunye nomxholo omtsha. Papasha rhoqo, iqela ngokweendidi (umzekelo, isondlo, uqeqesho, impilo yengqondo, ukuphumla), phendula imibuzo yokwenyani, kunye nesikhokelo esineziqwengana ezifakiweyo. Khumbula ukuba Umgangatho uthatha indawo yokuqala kunobuninzi.
I-SEO yendawo. Ukuba uyingcali yezokutya eMadrid okanye isazi ngengqondo eValencia, lungiselela "isixeko esikhethekileyo +" kunye "kufuphi nam": uluhlu lweshishini, i-NAP engaguqukiyo, uphononongo, iimephu, amaphepha eenkonzo zasekhaya, kunye iskimu sedatha.
Isidima sedijithali. Faka amaqhosha eendaba zoluntu kunye nokutya apho kufanelekileyo, kwaye wenze ukwabelana. Thatha inxaxheba kudliwano-ndlebe, igalelo kwiibhlog, uziqhelanise nokubhloga kweendwendwe, kwaye uququzelele iiwebinars. yithathele ingqalelo incoko kwiinethiwekhi.
Umlinganiselo oqhubekayo. Chaza iinjongo kunye neziganeko (ukuchofoza kwe-CTA, ukubhuka, ukuthengisa), thelekisa amaphepha kunye ne-traffic ephantsi, kwaye uvavanye ii-CTA ezahlukeneyo, izihloko, kunye nezakhiwo. Inkqubo "yovavanyo, umlinganiselo, kunye nohlengahlengiso" rhoqo igcina indawo yakho idlamkile kwaye idityaniswe kwisicwangciso sakho. isicwangciso sokuthengisa.
Inkuthazo yeshishini: yintoni abayenzayo kakuhle
Amanani aphambili kwicandelo lezempilo asibonisa iindlela eziluncedo zokuya phambili. Iiwebhusayithi zeSondlo ezineendlela zokupheka ezinokwaliwa, usetyenziso olunceda ukulandelela ukutya, ukuthatha amanzi, kunye nokuzilolonga ukuxhobisa abasebenzisi, iisayithi ezineendlela zokuhlela ezinzulu, kunye umxholo ovunywe ziingcaliokanye iibrendi ezifundisa "ngomgangatho phezu kobuninzi" kunye nokulungelelanisa iingcebiso.
Amajelo eendaba agxile kwiintsingiselo, ukuphumla, nobuhle ayandisa incoko; iindawo zokugcina iiresiphi eziphilileyo zithatha umphetho "ukutya ntoni namhlanje"; uluntu lwamandla kunye nokomelela lunika inkuthazo; namaphephancwadi akhethekileyo anikela amacebiso kwiingcali. zixhase izigqibo ezizisiweyoKwaye ii-hubs zonyango ezihlaziyiweyo zinceda ukuqonda ngcono iimpawu kunye nokhetho.
Ukufunda kuvela kolu luhlu: fundisa ngaphandle kokuyeka, khulisa ubuchuleYakha uluntu, curate uphononongo oluneenkcukacha, kwaye ubonise ulwazi ngendlela ebonakalayo nebonakalayo.
Ugcino-ndawo, ucwangciso kunye nenkonzo engagungqiyo
Ukubhukisha kwi-Intanethi kwenza wonke umahluko: ikhalenda enokufumaneka kokwenyani, izikhumbuzo ezizenzekelayo, umgaqo-nkqubo ocacileyo wokurhoxisa, kwaye, ukuba usebenza ukude, igumbi lokufowunela ividiyo elikhuselekileyo. Ukuba uququzelela amaqela okanye iindibano zocweyo, vula ubhaliso nge izabelo kunye noluhlu lokulinda.
Ngqamanisa nekhalenda yakho ukunqanda ukugqithana kunye nokucwangcisa ngokutsha ngocofa nje okumbalwa. Ukudibanisa iintlawulo kubhukisho (idiphozithi okanye imali epheleleyo) kunciphisa akukho-imiboniso kunye iphucula ukuhamba kwemali.
Iimodeli zamaxabiso ezilinganisa nawe
Idibanisa intengiso enye kunye nokubhaliselwa kunye neenyanda. Umzekelo wenqanaba lexabiso: isicwangciso sokuzisebenzela (izibonelelo kunye noluntu), cwangcisa ngokubonisana enye ngenyanga, isicwangciso esiphezulu kunye neeseshoni ezininzi zomntu kunye neqela, kunye nesicwangciso se-premium esongeza izifundo okanye iinkqubo ezinzulu. Uluhlu ngalunye kufuneka cacisa ukuba umthengi ufumana ntoni kwaye kutheni kufanelekile ukunyuka.
Ukungafihli ngundoqo: bonisa amaxabiso apho kunokwenzeka, chaza ukuba iphakheji nganye ibandakanya ntoni, kwaye wongeze iiCTA ezicacileyo ("Beka indawo yakho," "Qala inguqu yakho namhlanje," "Nxibelelana nam," "Bhalisa kwincwadana yam yeendaba"). Sebenzisa imibala yeqhosha elihambelanayo kunye izicatshulwa zentshukumo ngqo.
Ukuqaliswa, ukuphuculwa okuqhubekayo, kunye nokuthotyelwa
Ukupapasha ayisosiphelo, sisiqalo. Cwangcisa uphononongo lweemetrikhi zenyanga, uqokelele ingxelo yomsebenzisi, ikopi yepolishe (ecengayo, ekhuphela ngaphandle kwe-nonsense), hlaziya umxholo, kwaye womeleze inethiwekhi yakho yangaphakathi yokunxibelelana. Gcina yonke imiba yobugcisa isexesheni (uhlaziyo, i-backups, ukhuseleko) kunye iinkqubo zamaxwebhu.
Ukuba uphatha idatha ebuthathaka (umzekelo, impilo yengqondo), sebenzisa imilinganiselo yokuthotyelwa, iinkqubo zemvume enolwazi, kunye nemigaqo yokhuseleko lwedatha. Hlanganisa izixhobo zokutyikitya, iifom ezikhuselekileyo, kunye neelogs zomsebenzi. ziphephe izinto ezimangalisayo kwaye unakekele izigulane zakho.
Kwaye ungalibali ukuba iwebhusayithi yinto ephilayo: yikhulise, yicokise, uyihlaziye, kwaye uyihlalutye. Ngophawu oluhle, uyilo olucocekileyo, ikopi ebandakanyekayo, kunye ne-SEO engaguqukiyo kunye nesicwangciso somxholo, indawo yakho yokuphila kakuhle iya kusuka ekubeni "likhadi leshishini elikwi-Intanethi" liye ekubeni lishishini. Injini yokwenyani yokubonakala, intembeko, kunye nokuthengisa.
