
Umthombo: Rusticasa
Xa unewebhusayithi, inkampani, ishishini, uphawu lomntu ..., enye yezinto eziphambili omele uyakhe yincwadana yesazisi yenkampani. Kodwa njani ukwenza enye?
Nangona kunokubonakala ngathi bubudenge kuwe kwaye into ongayi kuyisebenzisa kunye nabathengi bakho, inyani kukuba iya kukunceda wenze isiseko esiluqilima ngakumbi sophawu lwakho lobuqu kwaye uya kukwazi ukuseka zonke izikhokelo ezibonwayo kunye nezonxibelelwano yophawu lwakho. Oku kunokuba luncedo kuwe ukuba uwedwa, kodwa njengoko abantu abatsha bejoyina, uya kubanika imephu yendlela ukuze bazi ukuba ufuna ukuba uphawu lwakho lubukeke njani.
Yintoni incwadi yesazisi esidibeneyo
Phambi kokuba sikunike amanyathelo ekufuneka uwathathe ukwenza incwadi yesazisi yenkampani, kubalulekile ukuba uyazi ukuba sithetha ngantoni. Ewe, kule meko, inokuchazwa njenge uxwebhu oluseka izikhokelo, zombini ezibonwayo kunye nezonxibelelwano, zophawu.
Ngamanye amazwi, luxwebhu oluqulunqa zonke izinto zegraphic: iilogo, iifonti, iipalethi zemibala, ii-iconographies, izibonelelo ezibonwayo, njl., kunye nendlela oza kunxibelelana ngayo nomxhasi wakho. Oko kukuthi, ukuba izakuba lunxibelelwano olufundisayo, olungekho sikweni, oluhlekisayo, njl.
Injongo yolu xwebhu kukwenza idossier encinci eqinisekisa indlela ofuna ukuba uphawu lwakho lubonakale ngayo, kunye nokubaluleka kwalo, ixabiso kunye nobuntu. Kwaye njengoko besitshilo ngaphambili, ewe, isenokungabi nangqiqo ukuba uwedwa, kuba uyayazi indlela ofuna ukuyihambisa ngayo yonke into. Kodwa xa uqala ukuqesha abantu, kufuneka balingane umyalezo wakho, kwaye olu xwebhu yeyona ndlela ilungileyo yokwenza oko.
Amanyathelo okwenza incwadi yesazisi yenkampani
Xa usenza incwadi yesazisi yenkampani, kufuneka uthathele ingqalelo amanyathelo ekufuneka athathwe. Zibalulekile, nganye kuzo iya kukunceda uyakhe kwaye uyinike isiseko esiqinileyo.
Eyokuqala ingaphezulu kuphando lophawu lwakho. Oko kukuthi, kufuneka ubeke ephepheni yonke into esentloko yakho. Sithetha ngantoni? Ewe, uthumo, umbono, ubuntu, ukuma kophawu, uphawu oye wacinga ngalo, ukuchwetheza omele usetyenziswe, ithoni yonxibelelwano, amagama ofuna ukuwagxininisa, amagama awalelweyo, njl.
Oko kukuthi, yonke into ofuna ukuba ichongwe ngebrand yakho. Ngale ndlela, unokubona ukuba kukho naziphi na izinto ezinokungahambelani nohlobo lwakho.
Ukuze ndikunike umzekelo. Khawucinge ukuba kwi-brand yakho ufuna ukugxininisa igama elithi "original." Kwaye okwangoku, xa kufikwa ekukhetheni ilogo, imibala, ukuchwetheza, ugcina yonke into yakudala. Ayihambelani ncam, akunjalo?
Njengenyathelo lokuqala, oku kunokukunceda kakhulu ukuba ubone ukuba zonke iingcamango onazo kwi-brand yakho yobuqu zinokudityaniswa kakuhle okanye ukuba kukho into efuna ukutshintshwa.
Qokelela kwaye uchaze izinto ezibonwayo kunye nezonxibelelwano
Inyathelo elilandelayo, xa sele unawo onke amaxwebhu, kukudlulela ku yazi ukuba uzakwahlula ntoni le ncwadana. Njengomgaqo oqhelekileyo, uhlukaniswe ube ngamacandelo amabini: okubonakalayo kunye nokunxibelelana.
Ngaphakathi kokubonakalayo ungafumana izinto bathanda:
- ILogotipo: apho kuya kufuneka ubeke iinguqulelo ezivunyiweyo zelogo kwiindidi ezahlukeneyo: ezithe nkqo, ezithe tye, ezenziwe lula, ezinokwahluka kombala, ubungakanani, njl. Ungabandakanya kwakhona inqaku lezithintelo zokusetyenziswa apha.
- Iphalethi yombala: apho uya kuchaza imibala ephambili kunye neyesibini yewebhusayithi yakho kunye nelogo, kunye nayo yonke imifanekiso ofuna ukuyibeka kwiphepha nakwiintanethi zentlalo. Kubalulekile ukuba ubhale phantsi iikhowudi zemibala ethile (i-Pantone, i-CMYK, i-RGB kunye ne-Hex) ukuze xa uyifunayo, ube nombala ochanekileyo.
- Uhlobo lokuchwetheza: kuyo yomibini imithombo ephambili kunye neyesibini. Ukongeza, ubungakanani, uluhlu kunye neendlela zokusetyenziswa kufuneka zongezwe.
- Imizobo ehambelanayo: njengeepateni, izinto ezenziweyo okanye naziphi na izixhobo ezibonwayo oza kuzisebenzisa. Ngale ndlela siza kubandakanya iifoto, kodwa kufuneka uchaze ithoni, umoya kunye neengcebiso zokuzidala ngobukrelekrele bokwenziwa.
Kwinxalenye yayo, kwifayile ye- inxalenye yonxibelelwano, izinto ekufuneka uzibandakanye zezi zilandelayo:
- Ilizwi leBrand: Oko kukuthi, uza kunxibelelana njani nabasebenzisi, nokuba uya kuba sesikweni okanye ungekho sikweni, unobuhlobo okanye unolwazi nje, uvelisa izinto ezintsha, unomdla wokwazi, uyahlekisa...
- Imizekelo yokubhala: Ukuze ukwazi kakuhle oko ubhekiselele kuyo kunye nendlela ofuna ukunxibelelana ngayo, ukongeza ezinye izinto okanye imizekelo yezikhokelo zokubhala kuya kukunceda ufumane ingcamango engcono.
- Amagama angavumelekanga kunye namagama amkelweyo: Kwezinye iincwadana zesazisi zenkampani ungafumana amagama athile athintelweyo, oko kukuthi, awakhuthazwa ukuba asetyenziswe ngenxa yophawu kuba ahambelane nenkcubeko yenkampani abanayo. Kwaye kwakhona, amagama ofuna ukuwasebenzisa, kwaye achaza uphawu lwakho lobuqu.
Chaza indlela izinto eziza kusetyenziswa kwaye zisetyenziswe ngayo
Inyathelo elilandelayo kwincwadana yesazisi sakho kukwazi ukuba uza kuzisebenzisa njani izinto ezenza uphawu lwakho. Koko kukuthi, Yiyiphi imigaqo oyibekayo xa uphinda uvelisa uphawu lwakho, imifanekiso, i-palette, uphawu, njl. Ngokomzekelo, kwintengiso okanye kwimidiya yoluntu, unokuseta ukuba i-logo ibonakala ngakwesokudla phezulu, phakathi, nokuba akukho logo, nokuba imibala iyahluka, njl.
Kwakhona apha Oku kuquka naziphi na izithintelo ozibekayo kutshintsho, ukugqwetheka, okanye ukudityaniswa kombala. Oku kuyinyani ngakumbi xa kuziwa ekufumaneni intengiso yangaphandle okanye ukubonakala kwamanye amajelo eendaba, ukuze ugcine ingqibelelo yophawu, bayacelwa ukuba bahloniphe imithetho yakho.
Wakuba unalo lonke olu lwazi, inyathelo lokugqibela ekufuneka ulithabathe ulwakhiwo kunye noyilo lwencwadana kuthathelwa ingqalelo umbutho ocacileyo kunye nefomathi efikelelekayo (ngesiqhelo kwiPDF, nangona ukuba uyilayisha kwiwebhu ungadlala nezinye iifomati). Ungayenza kwakhona ngedijithali okanye ngokuprinta.
Nangona kunjalo, ungalibali ukuyiphonononga kwaye ufumane izimvo zabanye abantu ukuze ubone ukuba kukho nawuphi na umba wencwadana enokuphuculwa.
Njengoko ubona, nanga onke amanyathelo okudala incwadi yesazisi yenkampani. Khumbula ukuba oku akunabuninzi okanye ubuncinane benani lamaphepha. Ewe kunjalo, kufuneka igqibelele kangangoko njengoko sithetha ngondoqo kunye nesiseko seshishini lakho.