Ilizwe lentengiso, uyilo lwegraphic, kunye nonxibelelwano olubonakalayo lujikeleza into ebalulekileyo, ehlala ijongelwa phantsi: i-typography. Iileta azidluliseli ulwazi kuphela, kodwa kwakhona Bavelisa iimvakalelo, bachaza ubuntu bophawu kwaye inokuthatha isigqibo kwimpumelelo okanye ukungaphumeleli kwephulo lentengiso. Ukukhetha ifonti elungileyo kwenza wonke umahluko phakathi kwentengiso engaqatshelwanga naleyo itsala umdla womntu wonke. Makhe sithethe ngayo iifonti ezicetyiswayo kwizixhobo zentengiso yequmrhu.
Sinikezela ngesikhokelo esiqinisekileyo kuwe iifonti zeentengiso kunye neepowusta, ngokhetho olungcono, iingcebiso zengcali, kunye nemizekelo ebonakalayo ukukunceda ukhethe ngobulumko ifonti eya kwandisa imiyalezo yakho kunye nobunikazi obubonakalayo. Fumana ezona fonti ziqhele ukusetyenziswa, izinto eziluncedo kunye nezingeloncedo, kwaye ufunde indlela yokuchonga eyona ndlela ilungileyo kwimfuno nganye yentengiso.
Kutheni ingundoqo yokuchwetheza kwiintengiso nakwiintengiso?
Usenokuba uyivile loo nto Uyilo oluhle luqala ngokuchwethezaOku kuyinyani ngakumbi kwihlabathi lentengiso, apho uhlobo luba yinto ephambili. Ifonti elungileyo inokuphucula ukufundeka, nika umlinganiswa kumyalezo, khokela ukujonga kombukeli kwaye, ngaphezu kwakho konke, yenza intengiso yakho ihlale kwinkumbulo.
Ukhetho lokuchwetheza idlulisela intembeko nobungcali, inceda ukwenza umfanekiso ohambelana nexabiso lophawu lwakho kunye nomyalezo. Kwelinye icala, ukukhetha ifonti engalunganga kunokonakalisa isiphumo sokugqibela kwaye kwahlukanise abaphulaphuli bakho ekujoliswe kubo.
Kwintengiso, isicatshulwa kufuneka sicace kwaye sigqame kwezinye izinto ezibonakalayo.Ke ngoko, kubalulekile ukukhetha iifonti ekulula ukuzifunda, nokuba zikwipowusta, iibhena zohlobo olukhulu, iibhena, iiflaya, okanye iintengiso zedijithali.
Ekugqibeleni, i-typography idlala indima ephambili kwi ukudala isazisiIimpawu ezinje ngeCoca-Cola, iDisney, kunye ne-Adidas zibonwa ngokulula ngamafonti abo, eziye zaba ngumfanekiso kwaye zimele amaxabiso azo kuwo onke amajelo eendaba.
Ukuhlelwa kunye neentlobo zeefonti zeentengiso
Ukukhetha ifonti egqibeleleyo, into yokuqala kukuba zazi ezona ntsapho zichwethezayoNganye ineempawu ezichaphazela ukufaneleka kwayo kumaphulo ahlukeneyo kunye namacandelo:
- SerifEzi fonti zibonisa iiserifs okanye ziyachuma ekupheleni konobumba. Zidlulisela okusesikweni, ubuhle nesithethe. Zisetyenziswa ngokubanzi kwizibhengezo zezifundo, ukupapasha, kunye neempawu zeprimiyamu.
- Sans Serif: Abanayo i-serifs kwaye banikezela ngomgca othe ngqo, ococekileyo. Zinxulunyaniswa nesimanje, ukulula, kunye nobuchwepheshe. Zilungele intengiso yedijithali kunye neepowusta ezinefomathi enkulu ngenxa yazo ukufundeka okuphezulu.
- Ibhalwe ngesandla kunye necalligraphic: Balinganisa ukubhala ngesandla okanye imivimbo yobugcisa. Banika uchuku lobuqu, loyilo, okanye olukhethekileyo, nangona bengasoloko befundeka kwimibhalo emide.
- KumbonisoIifonti zokuhombisa eziyilelwe ukubamba ingqalelo kwizihloko, iilogo, okanye amabinzana amafutshane kakhulu. Ziyilungele imikhankaso engqindilili okanye imixholo ethile.
- Umfuziselo: Zibandakanya iimpawu ezikhethekileyo, i-pictograms, okanye imizobo. Zisetyenziselwa ukuqinisa imiyalezo ebonwayo okanye ukongeza ubuntu kwiiprojekthi zoqobo.
Uluhlu oluhlaziyiweyo lwezona fonti zibalaseleyo zeentengiso kunye neepowusta
Akukho mpendulo inye echanekileyo. Nangona kunjalo, zikho Iifonti zakudala kunye nezanamhlanje ezibalaseleyo ngokusebenza kwazo kunye nokuguquguqukaApha ngezantsi, siqulunqe ezona zisetyenziswa ngokuqhelekileyo, kunye nosetyenziso lwazo oluphambili kunye noncedo:
IHelvetica
Mhlawumbi i olona lwimi ludumileyo kwihlabathi leentengiso. Yayilwa ngo-1957 nguMax Miedinger kunye no-Edouard Hoffmann, ukusukela oko iye yafana nemeko yangoku, ukulula, kunye nokufundeka. Iintlobo ngeentlobo zezitayile kunye nobukhulu Oku kuyenza ilungele zombini iintloko kunye neebhloko zeteksti, kwaye ayinakugqweswa ekudalweni kwezazisi zenkampani.
I-Helvetica icocekile kwaye kulula ukuyifunda, ilungele iintengiso zeshishini, imiqondiso okanye nasiphi na isibhengezo sentengiso esifuna ukubonisa ubuchwephesha kunye nokuzithemba.
bodoni
Enye ye iiserif ezintle kakhulu kwaye yamkelwa, eyenziwe ngu-Giambattista Bodoni ngo-1798. Umahluko wayo ophawulweyo phakathi kwemigca engqindilili kunye nebhityileyo inika umoya owahlukileyo kunye nophucukileyo. Ilungele iimagazini, intengiso yefashoni, iimveliso zodidi oluphezulu kunye namaphulo apho ufuna ukudibanisa umyalezo kunye neklasi kunye nesithethe.
Garamond
Iklasikhi phakathi kweefonti zeserif, iGaramond ibalasele ngayo uyilo lwayo olungaphelelwa lixesha nolungelelwanoIxabiswa ngokukodwa kwiindawo zoshishino kunye nezemfundo apho i ukufundeka kunye nobuhle Zibalulekile. Ziyacetyiswa kwiipowusta, iinkcazo-ntetho zamaziko, kunye nentengiso efuna ukwazisa ubunzulu nobungcali.
Avenir
Iyilwe ngu-Adrian Frutiger ngo-1988, i-Avenir yi-sans serif yangoku, esulungekisiweyo, kwaye eguquguqukayo. Inxulunyaniswa ne ukusungula izinto ezintsha kunye nokucaca, iyenza ibe yeyona ndlela igqwesileyo yeepowusta zangoku, iintengiso zobuchwepheshe, kunye nebhrendi yeenkampani ezincinci okanye eziphazamisayo.
I-Futura
Iphenjelelwe yi-Bauhaus kunye nemivimbo yejometri, i-Futura yifonti yobuvulindlela kwi-1928th yenkulungwane ye-graphic design (eyenziwe nguPaul Renner kwi-XNUMX). Imbonakalo yayo ecocekileyo, elungelelanisiweyo iziqhelanisa kakuhle nazo zonke iintlobo zentengiso: ukusuka kwiipowusta ezincinci ukuya kumaphulo e-avant-garde okanye imixholo yezobuchwepheshe.
UFranklin Gothic
Enye yeefonti Ezona fonti zidumileyo ze-sans serif kumaphephandaba, izihloko zeendaba, kunye neentengiso ezinempembelelo ephezuluIdalwe nguMorris Fuller Benton, ibonakala ngamandla ayo okubonakalayo kunye nokuguquguquka. Ilungele imiyalezo enamandla efuna ukutsala ingqalelo ngokukhawuleza.
Amashumi amawaka
Uyilo lwangoku lukaRobert Slimbach kunye noCarol Twombly lweAdobe, eyaziwa kakhulu ngokusetyenziswa kwayo kumfanekiso wenkampani ye-Apple. I-Myriad igqamile ngokufundeka kwayo okuphezulu nakwisayizi encinci, yiyo loo nto isetyenziswa ngokubanzi kwiintengiso zedijithali, iintengiso zewebhu, iintengiso zebhanari, kunye nezinto eziprintiweyo kwiimpawu zobuchwepheshe.
Clarendon
Le fonti, ukususela ngo-1845, idume ngokusetyenziswa kwayo Iipowusta zakwaOld West kunye nezibhengezo zentengisoUbuntu bayo obuqinileyo buyenza ifaneleke kwimikhankaso yokuqala okanye ye-retro-themed, kwaye ivelele kwizihloko kunye noyilo olufuna ukugqama kwabanye.
Igadi efanelekileyo
I-icon yoyilo lwe-70s, ehambelana nemagazini engaziwa kunye ne-brand ye-Adidas. I-Avant Garde itsala ingqalelo kwiimilo zejometri kunye nesimanje, eyaziwa kakhulu kwiintengiso zefashoni, imidlalo kunye neendlela zasedolophini.
Isikripthi seBickham
Ku ngokusesikweni, ubuhle kunye nokuhombisa touchLe fonti ye-calligraphic lolona khetho lubalaseleyo lwezimemo, amaphulo akhethekileyo, iminyhadala yeprimiyamu, okanye iziqwenga zentengiso ezifuna umahluko.
IYunivesithi
Kwakhona umsebenzi ngu-Adrian Frutiger, owadalwa ngo-1957, ufanelekile kumaphulo afunayo ukucaca, ukungathathi hlangothi kunye nesimanje. Isetyenziswa ngokuqhelekileyo kwiintengiso zebhanki, iteknoloji, kunye nemidiya.
Arial
I-Sans serif, enemigca elula, i-Arial yaba ngumbulelo odumileyo ekudityanisweni kwayo kwindawo yedijithali kunye neenkqubo zokusebenza. Yi ukubheja okukhuselekileyo xa okuphambili kuku lula ukufunda, ngakumbi kupapasho lwe-intanethi kunye neentengiso zewebhu.
UTrajan
Iphefumlelwe yimibhalo ekroliweyo yeRoma yamandulo, idlulisela oko isidima kunye nodumoIsetyenziswa kakhulu kwiipowusta zemuvi, iminyhadala yenkcubeko, okanye iintengiso ezinendlela yakudala.
IVAG ijikelezwe
Ifonti yejiyometri eneekona ezingqukuva, ekuqaleni eyayinxulunyaniswa neVolkswagen kwaye ngoku iphantsi kweAdobe. Ilungele iilogo, uyilo lolutsha, kunye neentengiso ezifuna ukubonisa ukusondela kunye namandla.
Umncinci
Yenzelwe nguRobert Slimbach weAdobe, le serif izinto ezininzi kwaye zilungelelene Isebenza kakuhle kuzo zombini iitekisi ezinde kunye nezihloko. Isetyenziswa kwiimeko apho i ubuhle kunye nokulula kokufunda zibalulekile.
I-Frutiger
Imele eyayo ukufundeka okukhulu nakwimigama emide, eyenze yaduma kwiimpawu zesikhululo seenqwelomoya kunye neepowusta ezifomathisi ezinkulu. Lukhetho oluthembekileyo lwentengiso yangaphandle kunye neentengiso apho i ukubonakala ngundoqo.
I-Calibri
Ifonti emiselweyo yeOfisi kaMicrosoft ukusukela ngo-2007, enenkangeleko engacwangciswanga noko. Yeyona nto ifanelekileyo imiyalezo emifutshane, iincwadana zeendaba, iintetho kunye neentengiso ezifuna umfanekiso wangoku kunye nokusebenzayo.
meta
Idalwe ngasekupheleni kweminyaka engama-90 nguErik Spiekermann, iMeta i bhetyebhetye kakhulu kwaye uguquguquka kwiindlela ezahlukeneyo zentengiso, zombini kushicilelo kunye nemathiriyeli yedijithali.
Gill sans
Enye yemifanekiso yonqulo yaseBritani, edume ngokusetyenziswa kwezothutho zaseLondon. Inika a umfanekiso wangoku kunye nobuhlobo, ilungele amaphulo olutsha okanye abo bane-retro touches.
Thumela phakathi
Iphefumlelwe ngumqondiso waseMelika, ibalasele ngenxa yayo ukubonakala okugqwesileyo kwiifomathi ezinkulu kunye neenguqu ezininzi. Lolona khetho lubalaseleyo kwiipowusta, iibhilibhodi, kunye neentengiso ezifuna ukufikelela kubaphulaphuli abaninzi.
Ixesha elitsha roman
Iklasikhi kushicilelo olubhaliweyo, iincwadi, kunye nentengiso yeziko. Imbonakalo yayo zemveli kunye nokulinganisela Ihlala ireferensi kumaphulo angaxhunyiwe kwi-intanethi, ngakumbi kwiintengiso ezishicilelweyo.
DIN
Imvelaphi yaseJamani, ithandwa ngabayili begraphic. Icocekile, yanamhlanje kwaye iyasebenza, iluncedo ngakumbi kuphawu, imiqondiso kunye nentengiso yangoku.
Ikoko
Yayilwa ngo-1998, igcwele ubuntu, ilungele ukupakishwa, iintengiso ezibalaseleyo, kunye noyilo loyilo.
Gilmer
Ukuchwetheza kwejiyometri yanamhlanje, ilungele Iintengiso zefashoni, uyilo oluncinci, kunye neempawu ezintshaNgombulelo kwiintlobo zayo ezinesibindi kunye nezilula, zilungelelanisa izitayela kunye neemfuno ezahlukeneyo.
Eminye imithombo ephawulekayo
Kukho iinketho ezininzi ngakumbi ngokuxhomekeke kwicandelo kunye nomfanekiso ofuna ukuhambisa: I-Darkrise (i-gothic, kwimixholo emnyama okanye echaphazelayo), i-Aleo (ingqukuva, ifundeka kakhulu kwimibhalo engacwangciswanga), Imvelaphi (uhlobo lwebrashi ebhalwe ngesandla ehlotyeni kunye namaphulo okudala), i-Coldiac (ekhethekileyo kwizihloko ezihle, ilungele iziqholo kunye nobucwebe), i-blackry ye-laundry okanye i-arjenta yokutyela i-hospital okanye i-Arjenta fown
Iingcebiso zobuchwephesha kunye nezikhokelo zokukhetha eyona typography yentengiso
- Beka phambili ukufundeka: Qinisekisa ukuba nasiphi na isicatshulwa esikuphawu okanye isibhengezo sinokufundwa ngokukhawuleza nangokulula, nokuba ukude. Ziphephe iifonti ezigcwele kakhulu, ezimnandi, okanye ezingacacanga ukuba umyalezo oyintloko kufuneka uqondwe ngokukrwaquza.
- Khetha ngokulula kunye nokucaca: Kwiimeko ezininzi, ngaphantsi kungaphezulu. Iifonti ezicocekileyo nezincinci Benza kube lula kuluntu ukuba baqonde kwaye banxulumanise umyalezo nophawu.
- Ubungakanani bomthungi: Ubungakanani bombhalo kufuneka bulingane nefomathi yentengiso. Kwiipowusta ezinkulu okanye iibhilibhodi, sebenzisa iifonti ezinesisa. Ziphephe iitekisi ezinde; khetha izivakalisi ezifutshane nezingqindilili..
- Dlala ngokuthelekisa umbala: Ifonti kufuneka ivele ngasemva, idale umahluko owenza kube lula ukufunda. Oonobumba abalula kwimvelaphi emnyama, okanye ngokuphambeneyo, basebenza ngokukodwa.
- Ukungqinelana nomfanekiso webhrendi: Ifonti ekhethiweyo kufuneka ibonise ixabiso, ishishini, kunye nobuntu benkampani okanye iphulo. Ayizizo zonke iifonti ezisebenza ngokufanayo kwiindawo ezahlukeneyo.
- Okuncinci kuninzi kumxube wefonti: Xuba iifonti kuphela xa kuyimfuneko kwaye ngobulumko. Kucetyiswa ukuba kusetyenziswe ubuninzi beefonti ezimbini: enye yeyomxholo wesihloko kunye nenye yeyombhalo oxhasayo.
- Qwalasela inkxaso: Kwintengiso yangaphandle okanye iibhodi ezinkulu, sebenzisa iifonti ezingqindilili, ezilula. Kwiintengiso zedijithali, beka phambili iifonti ezilungiselelwe izikrini.
- Gcina imvelaphi ngaphandle kokulahlekelwa yingcaciso: Ungazama ukusebenzisa umboniso okanye iifonti ezibhalwe ngesandla, kodwa kuphela ukuba azithobeki kwingqiqo.
Usetyenziso olusebenzayo kunye nemizekelo yeefonti kwiintlobo ezahlukeneyo zeentengiso
Icandelo, injongo, abaphulaphuli kunye nejelo linempembelelo ngokuthe ngqo kolona khetho lulungileyo lokuchwetheza:
- Iinkampani zetekhnoloji kunye nokuqala: I-Avenir, i-Futura, i-Myriad, i-DIN, kunye ne-Helvetica zibheji ezikhuselekileyo kwinkangeleko yazo yangoku kunye nokufundeka kwimeko yedijithali.
- Icandelo fashini kunye nobunewunewu: Khetha i-Bodoni, i-Garamond, i-Coldiac, okanye ii-typefaces ezintle ezibhalwe ngesandla ukuze ubonise ububodwa kunye nokucokisa ushicilelo kunye neentengiso zedijithali.
- Iindawo zokutyela kunye neehotele: Ukuhlamba impahla, i-Arjenta Black, okanye iifonti zecalligraphy zesiko zibonelela ngokusondelelana kunye nokwahlula, ziluncedo kwiimenyu, iileta, kunye ne-imeyile ngqo.
- Intengiso yangaphandle okanye enkulu: UClarendon, uFranklin Gothic, Interstate, kunye neGill Sans bagqwesa ngokubonakala okude.
- Amaphulo okudala okanye olutsha: Xuba ii-sans serif zangoku ezifana neGotham okanye iGilmer, kunye nebrashi okanye iifonti ezibhalwe ngesandla njengeOriginal ukwenza umyalezo wakho ube namandla.
- Iintengiso ezinomxholo okanye iretro: I-Darkrise yendawo ye-gothic, iifonti zasentshona ezifana neClarendon, okanye i-Bickham Script kwizenzo ezisesikweni okanye zakudala.
Khumbula ukuba eyona mthombo nguye owenza isibhengezo ekhumbulekayo kwaye isebenza.
