Ukuba unebhrendi kwaye ufuna ukuthengisa nge-imeyile yakho kutshintshe ekubeni yinto elula yokuthumela imiyalezo rhoqo ukuya kwitshaneli ethengisa ngokwenene, kufuneka uyiqonde kakuhle uyilo kunye nokudalwa kweendaba eziguqulaAkuphelelanga nje ekubhaleni imigca emine nokongeza iqhosha, kodwa malunga nokuqonda oko kulindelwe ngabaphulaphuli bakho, indlela abathengi abaziphatha ngayo kwi-inbox yabo, kunye nezinto ezenza umahluko phakathi kwe-imeyile engakhathalelwanga kunye neyokwenza abantu bacofe, bathengise kwaye bathembeke.
Kuyo yonke le nto siza kuyichaza, inyathelo ngenyathelo, Indlela yokudala, ukuyila, kunye nokwenza ngcono iincwadana zeendaba zeebhrendiUkususela kwizinto ezibonakalayo ezibalulekileyo ukuya kumgca wesihloko ogqibeleleyo, ukufikeleleka, uvavanyo lwe-A/B, kunye namaxesha okuthumela afanelekileyo, esi sikhokelo siya kukunceda wenze incwadana yeendaba ekulungeleyo ukuthunyelwa enokuhanjiswa okuphezulu, inkangeleko yobungcali kuyo nayiphi na isixhobo, kunye nolwakhiwo oluyilelwe ukukhokela abafundi kwisenzo sakho osifunayo.
Izinto ezibalulekileyo zencwadana yeendaba esebenzayo
Incwadana yeendaba enamandla ayizenzeki ngengozi: ixhomekeke kuthotho lwezinto izinto ezisisiseko ekufuneka zifakwe yiyo nayiphi na i-imeyile enophawuKungakhathaliseki ukuba loluphi na icandelo okanye uhlobo lomxholo owuthumelayo, ungenza kube lula okanye uwenze ubonakale ngakumbi ngokuxhomekeke kwisicwangciso sakho seshishini.
Into yokuqala ekufuneka uyicacise kukuba uyilo kufuneka lube ihambelana nabaphulaphuli bakho kunye nenjongo yencwadana yakho yeendabaUkuba uthumela umxholo wemfundo onzulu, ifomathi ecocekileyo, engenaziphazamiso, ephantse ibe yeyombhalo kuphela ingasebenza kakuhle. Kwelinye icala, ukuba uthengisa iimveliso, imfashini, ukutya, okanye iinkonzo ezibonakala kakhulu, uya kufuna i-imeyile enemifanekiso emihle, imibala eqaqambileyo, kunye noyilo olucokisekileyo.
Kwiimeko ezininzi, incwadana yeendaba esebenzayo yeebhrendi iquka, ngandlela thile, ezi zinto zintandathu ziphambili: ilogo eqondakalayo kunye nomthumeli, intloko, umzimba oyintloko onezinto ezibonakalayo, umbhalo oxhasayo, izibizo ezicacileyo zesenzo, kunye nombhalo osezantsi ofihlakeleyo kodwa opheleleyo.
Ungasebenzisa olu luhlu njengohlobo lwe Uluhlu lokujonga ukuqinisekisa ukuba awulibali nantoni na ebalulekileyo ngalo lonke ixesha uqalisa iphulo. Nangona kunjalo, akwanelanga ukwazi ukuba zeziphi izinto oza kuzibandakanya: kufuneka uziyile kakuhle ukuze zisebenzele wena, zomeleze uphawu lwakho, kwaye zingangqubani.
Ilogo kunye nedilesi yomthumeli: ukuthembana ngaphambi kokuvula iposi
Ubudlelwane bakho nomfundi wakho buqala nangaphambi kokuba agqibe ekubeni avule i-imeyile yakho. Kwisithuba esincinci sebhokisi engenayo, igama lomthumeli, idilesi, kunye nelogo ehambelanayo Zibaluleke kakhulu ekuveliseni ukuthembana nokwaziwa kophawu.
Ukuba ulungiselela ilogo yomthumeli, ingakumbi kwiinkonzo ezifana I-Gmail okanye iGoogle WorkspaceUphawu lwakho lubonakala ngoko nangoko. Okwangoku kukho iindlela ezahlukeneyo zobugcisa zokwenza oku (kuquka ukusetyenziswa Ilogo enemifanekiso enokugqitywa kobungcaliNangona kunjalo, ukuhambelana akufani kubo bonke ababoneleli ngee-imeyile. Kwiinkqubo ze-ecosystem ezifana neYahoo Mail okanye iApple Mail, ukusetyenziswa kweelogs kuyasetyenziswa. IBIMI iqhagamshelwe kwidomeyini yakho ukuze ibonise loo mbono.
Okubaluleke kakhulu njengophawu kukuba Idilesi ye-imeyile yomthumeli ibonisa ubunzulu kunye nokhuseleko.Ziphephe iidilesi eziqhelekileyo, ezingabalulekanga, okanye ezibonakala zingekho sesikweni kwaye sebenzisa iidomeyini zakho eziqinisekisiweyo, njengoko oku kuchaphazela ukuthembana kwabasebenzisi kunye nokuphunyezwa kweephulo zakho.
Iintloko ezinomtsalane ezibeka umxholo wephephandaba
Nje ukuba umsebenzisi acofe ukuvula i-imeyile yakho, into yokuqala ayibonayo yinxalenye ephezulu yomyalezo. Loo bhloko yokuqala, phakathi kwentloko kunye necandelo leqhawe, Isebenza njengeleta egubungela yonke into equlethweyo. eza kuza kamva, ngoko ke kungcono ukuyinyamekela ngokupheleleyo.
Iimpawu ezininzi zibheja ngokubeka ezazo ilogo evezwe kwi-headerOku ngamanye amaxesha kuhamba nemenyu encinci okanye iikhonkco ezibalulekileyo (ivenkile, ibhlog, inkxaso). Injongo asikokuxinanisa ngeendlela ezininzi, kodwa kukubonelela ngesalathiso esicacileyo esiqinisa ukukhumbula uphawu kwaye siqondise umfundi.
Ukuze ufumane iziphumo ezintle nezisebenzayo, kungcono ukuba isihloko sibe icocekile, incinci kwaye ayinangxolo engeyomfunekoGcina amakhonkco esezantsi, sebenzisa i-palette yemibala ehambelana nophawu lophawu, kwaye ukhethe ifonti elula ukuyifunda. Uyilo oluxineneyo kakhulu kule ndawo lunokuphazamisa kwaye luphazamise inyathelo ofuna umsebenzisi alithathe kuyo yonke incwadi yeendaba.
Ukongeza, kuyacetyiswa ukuba kugcinwe Sebenzisa isitayile sentloko esifanayo kuzo zonke iiphulo zakhokunye notshintsho oluthile xa uhlaziya uyilo lwebhrendi. Oku kuhambelana kuvumela umfundi ukuba ayibone i-imeyile yakho ngokukhawuleza, nangaphambi kokuba ayifunde ngokweenkcukacha.
Ulawulo olubonakalayo kunye nokwakheka komzimba we-imeyile
Umzimba wencwadana yeendaba kulapho izinto ezibalulekileyo zenzeka khona: kulapho ubonisa khona iindaba zakho zamva nje, uqalise iintengiso, wabelane ngomxholo obalulekileyo, okanye uzisa iimveliso zakho. Nangona kukho ukuguquguquka okuninzi kokuyila, kufuneka usebenzise... ulawulo olucacileyo lokubona ukuze lukhokele indlela yeliso ukususela kwisihloko sokuqala ukuya kwisimemo sokugqibela sokwenza into.
Cinga ngencwadana yakho yeendaba njenge isithonjana sewebhusayithi esithe nkqoKanye njengokuba ubuya kwenza kwiwebhusayithi yenkampani, kufuneka uhlele ulwazi ngobungakanani bezihloko, iibhloko zesicatshulwa, imifanekiso, kunye nendawo emhlophe ukuze wenze ukuhamba okunengqiqo. Awufuni ukuba umfundi atsibe nje, kodwa endaweni yoko wehle evakalelwa kukuba yonke into ilapho kufanele ukuba ikhoyo.
Iindlela zoyilo lwemizobo zikunceda ukuba ubeke phambili izinto ezibalulekileyo: sebenzisa ubungakanani befonti obahlukeneyo, umahluko wemibala, iimilo, kunye neebhloko ezibonakalayo Ukugxininisa okona kubaluleke ngokwenene (isibonelelo esiphambili, inzuzo ephambili, i-CTA) kunye nokunciphisa oko kulandelayo (izaziso zomthetho, amakhonkco esibini, njl.njl.). Indlela yoyilo, ethe nkqo nethe tye, kufuneka ikhokele umsebenzisi kwinjongo yakho.
Into ephambili engayihoyiyo iimpawu ezininzi kukusetyenziswa ngabom kwe izithuba ezingenanto okanye izithuba ezingenantoKunokuba zibe "yindawo echithwayo," ezi ndawo zisebenza ngokwahlula amacandelo, zinika iliso ukuphumla, kwaye zigxininisa izinto ezikhoyo. Iphephandaba elingenandawo yokuphefumla, eligcwele iibhloko zemibhalo, kunzima kakhulu ukuliskena.
Ngokuphathelele imibala kunye neefonti, ngokufanelekileyo kufuneka uzihloniphe kangangoko unako. ubuwena obubonakalayo bophawu lwakhoSebenzisa imibala yakho yenkampani, iifonti eziqhelekileyo, kunye nesimbo esibonakalayo osele usisebenzisa kwiwebhusayithi yakho nakwimidiya yoluntu. Oku kuhambelana kuqinisa unxibelelwano lwengqondo phakathi kwe-imeyile kunye nenkampani yakho, kwaye kuthintela i-newsletter ekubeni ibonakale ngathi ayidibani. Ungalibali ukufaka ilogo yakho emzimbeni we-imeyile ukuba ayikho kwi-header okanye kwi-footer.
Kwakhona qwalasela inkalo yobugcisa: kubalulekile ukusebenza imifanekiso esemgangathweni kodwa eyenziwe ngconoUkulayisha iifoto ezinkulu, ezingacinezelwanga kuya kubangela ukuba i-imeyile yakho ilayishe kancinci, ingakumbi kwiifowuni eziphathwayo, kwaye kunokuchaphazela kakubi amava omsebenzisi. Sebenzisa izixhobo zokucinezelwa ukunciphisa ubungakanani befayile ngaphandle kokulahlekelwa ngumgangatho womfanekiso.
Isicatshulwa esixhasayo: u-less ungaphezulu (ukuba ubhalwe kakuhle)
Nangona ubunzima bokubonakala kwencwadana yeendaba budla ngokwenziwa yimifanekiso kunye neebhloko zemizobo, umbhalo usengumthwalo Cacisa ngokucacileyo into oyinikayo kunye nesizathu sokuba umfundi akhathalele.Eyona nto ibalulekileyo kukufumana ulungelelwano: akukho zitena zingenasiphelo okanye imigca emifutshane kangangokuba ayibonisi mxholo.
Isebenza kakuhle kakhulu xa usebenza nayo iziqendu ezimfutshane nezithe ngqoIcandelo ngalinye kufuneka libe nengcamango ephambili, exhaswa zizihlokwana okanye amanqaku amancinci. Hlaziya icandelo ngalinye uze uzibuze ukuba ungathetha into efanayo na ngamagama ambalwa, ngaphandle kokulahlekelwa ziingcaciso ezibalulekileyo. Ikopi elungileyo yokuthengisa nge-imeyile idla ngokucaca, imfutshane, kwaye isebenzisa izenzi zesenzo.
Ukubhala imizobo kukwayinxalenye yoyilo lwemiyalezo. Iifonti zeSerif (serif) kudla ngokubonwa njengento eqhelekileyo nesesikweni, ngelixa i-sans-serif (iisans serif) zinxulunyaniswa ne ithoni yanamhlanje nefikelelekayo ngakumbiKhetha eyona ifanelana kakuhle nebhrendi yakho, kodwa hlala ubeka phambili ukufundeka kwayo kwidesktop nakwiselula.
Ukudlala ngezixhobo ezifana utshintsho olungqindilili, olukekeleyo, okanye lobungakanani Ikuvumela ukuba uqaqambise iingenelo ezibalulekileyo, amanani, okanye iingxoxo zokuthengisa ngaphandle kokuphazamisa i-imeyile. Nangona kunjalo, kungcono ukuzisebenzisa kancinci ukuze uphephe ukuguqula yonke i-imeyile ibe "yiphupha elibi lokubhala" eliphazamisa okungaphezulu kunokuba lincede.
Iikhwelo zesenzo ezibonakala ngokwenene
Kwiincwadana ezininzi zorhwebo, isizathu sokuzithumela kukuba umsebenzisi acofe ku ubizo olunye okanye ezimbini ezicacileyo kakhulu zokuthatha inyathelo: ndwendwela iphepha lokufika lentengiso, bhalisela ikhosi, khuphela umthombo, okanye ulandele uphawu kwindawo ethile.
Ngokwembono yoyilo, i-CTA yakho kufuneka ibe eyona nto ibonakalayo kakhulu kwi-imeyile yonkeIsiqhelo kukusebenzisa iqhosha elihluke kakhulu kuyilo olupheleleyo, elinombala ohluke ngokucacileyo kwimvelaphi kunye nombhalo ojikelezileyo. Injongo kukuba libonwe lula nangona liskena ngokukhawuleza nangokucofa.
Ungasebenzisa imibala eyahlukeneyo (umzekelo, iqhosha elimnyama kwimvelaphi ekhanyayo okanye ngokuchaseneyo) kunye ubungakanani kunye nokuma kweqhoshaIqhosha elikhulu kancinci kunezinto ezijikelezileyo, elinemiphetho echaziweyo, lidla ngokucofa kakhulu kunekhonkco lombhalo olula.
Into ebalulekileyo kukungawunciphisi ugxininiso. Nangona ungabandakanya amakhonkco esibini, kungcono ukuba ubhale Gxila kwiphulo elinye eliphambili le-CTA Kwaye uninzi, yindlela engakhuphisani ngqo. Ukuba uzama ukwenza umsebenzisi enze izinto ezintlanu ezahlukeneyo ngaxeshanye, kusenokwenzeka ukuba akayi kuzenza.
Umbhalo osezantsi we-imeyile ongaqondakaliyo kodwa obalulekileyo
Iphepha elisezantsi leendaba yindawo apho zonke izinto ezifunekayo zihlala "zipakishwe": ikhonkco lokungabhalisi, ulwazi olusemthethweni, idilesi yendawo, izinto ozikhethayo zokubhalisa kwaye, kwiimeko ezininzi, ii-icon zeendaba zoluntu okanye amakhonkco kwiwebhusayithi.
Ngokwembonakalo, kungcono ukuba unyawo eyona nto ingaqhelekanga ngayo yonke i-imeyileUngakufezekisa oku ngokunciphisa ubungakanani befonti, usebenzisa imibala ethambileyo (njengengwevu), okanye ukwahlulahlula kumxholo oseleyo ngomgca. Ingcinga kukwenza ifumaneke kwabo bayidingayo, kodwa ngaphandle kokufihla i-CTA okanye umxholo oyintloko.
Ezinye iimpawu zisebenzisa unyawo njengohlobo oluthile ibha yokukhangela yesibinikunye neekhonkco eziya kumaphepha afana nelithi “Malunga Nathi”, “Qhagamshelana”, “Uncedo”, okanye “Imibuzo Ebuzwa Rhoqo”. Yindlela elungileyo yokubonelela ngeendlela ezahlukeneyo ngaphandle kokuphazamisa ukusebenza kwesenzo esiphambili ofuna ukusifezekisa nge-imeyile.
Iinkalo eziphambili zoyilo kunye nokusasazwa kweendaba
Nje ukuba iibhloko eziphambili ze-imeyile zilawuleke, lixesha lokuba uzilungise. Ukuqinisekisa ukuba iileta zakho zeendaba ziyafana nezamaxabiso abalaseleyo, kufuneka uqwalasele oku kulandelayo: izinto zobugcisa, ukubhala iikopi, kunye nokwenza ngcono okuqhubekayo ezenza umahluko phakathi kwephulo elihle nephulo elibalaseleyo.
Uyilo oluhlengahlengiswayo lwezixhobo ezahlukeneyo kunye nee-apps ze-imeyile
Namhlanje, inani elikhulu lee-imeyile ezivulwayo zenziwa kwizixhobo eziphathwayo, kwaye inani lidlula lula 40-50% yexabiso lilonke kumacandelo amaninziOku kuthetha ukuba incwadana yakho yeendaba kufuneka ibonakale igqibelele kwisikrini esikhulu nakwisikrini sefowuni encinci.
Eyona ngcebiso ikhuselekileyo kukubheja kuyo uyilo lwekholamu enyeIi-layouts ezineekholamu ezimbini okanye ngaphezulu zinokubonakala zilungile kwi-desktop, kodwa kwizixhobo ezininzi eziphathwayo ziyaphula, zinyanzelise ukuskrola ngokuthe tye, okanye zinciphise ubungakanani bomxholo kangangokuba amava angabi mahle.
Kubalulekile kwakhona ukuba ubungakanani befonti buyilelwe ifundeka lula kwizikrini ezincinciNjengesikhokelo, ifonti yomzimba yombhalo enamanqaku ali-14 ubuncinane kunye nezihloko ezingaphezulu kwama-20 zihlala zisebenza kakuhle. Ziphephe iifonti ezincinci kakhulu okanye ezihonjisiweyo ezilahlekelwa kukufunda kwizixhobo eziphathwayo.
Khumbula ukuba iifowuni zilawulwa ngomnwe, hayi ngemawusi. Ngoko ke, amaqhosha akho kunye neekhonkco kufuneka zibekwe inkulu ngokwaneleyo kwaye yahlulwe kakuhle ukuze ikwazi ukucofwa ngaphandle kweempazamo. I-CTA encinci okanye enye esondele kakhulu kwezinye izinto inokunciphisa kakhulu izinga lokucofa ngenxa yeengxaki zokusetyenziswa.
Ukuba awufuni ukujongana noyilo oluphendulayo, amaqonga amaninzi okuthengisa nge-imeyile anikezela iitemplate sele zilungelelaniswe kwizixhobo ezininziLukhetho oluhle ukuba uqala ekuqaleni okanye ukuba abaphulaphuli bakho basebenzisa uluhlu olwahlukeneyo lwee-apps ze-imeyile.
Ingxaki: isitshixo esivula ucango
Yonke imizamo eyenziweyo kuyilo lwangaphakathi ayincedi nganto ukuba i-imeyile ayivulwanga. Isihloko mhlawumbi sisona sinefuthe elikhulu kumanani okuvula iileta zakho zeendaba, kwaye, ngokwandisa, ekusebenzeni ngokubanzi kweeleta zakho.
Isebenza kakuhle kakhulu xa usebenza ngemiba mfutshane, mfutshane kwaye unomyalezo ocacileyoNjengesikhokelo esiqhelekileyo, ukujolisa amagama asixhenxe okanye oonobumba abangama-40-45 kunceda ukuthintela ukuba umbhalo wakho ungaphazanyiswa kwiibhokisi ezininzi zee-inbox, ingakumbi kwiselfowuni.
Ukusetyenziswa kwezenzi eziyalelayo kudla ngokubangela impendulo. Amabinzana anje ngokuthi “Fumanisa”, “Fumana”, “Bhukisha”, okanye “Vuselela ukufikelela kwakho” avelisa uvakalelo lwesenzo esikhawulezileyo Zinamandla ngaphezu kweendlela ezingathathi cala okanye ezichaza kakhulu. Ngaphezu koko, zihlala zifuna amagama ambalwa kwaye zilungele kakuhle izifundo ezimfutshane.
Ngokuxhomekeke kwithoni yophawu lwakho, ungazama ngalo ii-emoticons okanye iintetho ezingacwangciswanga ezimenza umntu abe ngumntu kwaye zimhlukanise nezinye ii-imeyile zeenkampani. Uvavanyo oluninzi lwe-A/B lubonisa indlela i-emoji ekhethwe kakuhle enokuthi itsale ingqalelo ngayo kwi-inbox, lo gama nje ungayisebenzisi kakhulu okanye ulahlekelwe kukuthembeka.
Ukwenziwa komntu ngamnye kunendawo yokukhula: kuquka igama lommkeli, isixeko, okanye olunye ulwazi olufanelekileyo Oku kunokunyusa kancinci amazinga okuvula kunye nokucofa. Awuyi kuziphinda kabini iziphumo zakho ngale nto yodwa, kodwa xa usebenza ngoluhlu olukhulu, amanqaku ambalwa epesenti angathetha amathuba amaninzi okuvula.
Umbhalo wemboniso yangaphambili okanye wesihloko sangaphambili
Kunye nomgca wesihloko, uninzi lwee-apps ze-imeyile zibonisa imigca embalwa eyongezelelweyo yombhalo, eyaziwa ngokuba yi-preview text okanye i-preheader. Le ndawo isebenza njenge Ukuqiniswa kwesihloko kunye nomboniso omncinci womxholo Kwaye lithuba elingafanele liphoswe.
Ngokufanelekileyo, isicatshulwa esingaphambili masihambelane nesihloko, singaphindi. Ungasisebenzisa ukongeza inzuzo eyongezelelweyo, ikhonkco lomdla, okanye iinkcukacha ezithile oko bekungangeni kumgca wesihloko ophambili. Zombini kufuneka zisebenzisane ukuze zenze umdla owaneleyo ukuze umsebenzisi akwazi ukuvula i-imeyile.
Nalapha, ukufingqa kuyathandwa: ukujolisa phakathi koonobumba abangama-40 ukuya kwi-100 kudla ngokuba sisikhokelo esihle. Ukuba inde kakhulu, iya kunqunyulwa kwaye ilahlekelwe yimpembelelo yayo; ukuba imfutshane kakhulu, isenokungongezi nto intsha kwinto esele ithethwa ngumxholo.
Ukukhetha isixhobo sokuthengisa nge-imeyile esifanelekileyo
Incwadana yakho yeendaba iya kuba nefuthe elibanzi njenge iqonga lokuthengisa nge-imeyile olisebenzisayoAyizizo zonke izixhobo ezibonelela ngenqanaba elifanayo lokwenza uyilo ngokwezifiso, okanye iindlela ezifanayo zokwenza izinto ngokuzenzekelayo, zovavanyo, okanye zohlalutyo.
Ukuba ukuba nayo kubalulekile kuwe inkululeko epheleleyo yokuyilaUza kufuna isisombululo esikuvumela ukuba uhlele i-HTML okanye usebenze nabakhi abaphambili bokutsala nokulahla. Uza kukwazi ukulawula imida, iikholamu, izitayile, kunye nayo nayiphi na inkcukacha ebonakalayo. Ukuba ukhetha into ekhawulezayo nelula, isixhobo esineetemplate ezichazwe kwangaphambili kunye neendlela ezisisiseko sinokukwanela.
Ukuba uhlola imakethi, licebo elihle ukuthelekisa iimpawu ezifana Umhleli woyilo, ulawulo loluhlu, oomatshini abasebenza ngokuzenzekelayo, uvavanyo lwe-A/B, ingxelo yokusebenza, kunye nenkxasoUkwenza ukhetho olufanelekileyo kwasekuqaleni kuya kukunceda utshintshe izinto ezininzi kunye nokufuduka kamva.
Indlela yokufumana okuninzi kwiitemplate
Asinguye wonke umntu oneliso lomyili okanye ixesha lokuyila iileta zeendaba ukususela ekuqaleni. Yiyo loo nto iitemplate ziluncedo kakhulu khawulezisa inkqubo ngaphandle kokuncama ukugqiba ngobuchuleEzininzi ziza sele zilungiselelwe iiselfowuni kwaye zineebhloko ezenzelwe iintlobo ezahlukeneyo zomxholo.
Ezi templates zihlala zibonelela ngoyilo olusisiseko apho kufuneka nje tshintsha umbhalo, imifanekiso kunye nemibala ngabo bophawu lwakho. Nangona kuyinyani ukuba zinokubangela iileta zeendaba ezingabalulekanga kangako, inzuzo kukuba uyaziphepha iimpazamo ezisisiseko zoyilo kwaye uqinisekise uluhlu olubonakalayo olufanelekileyo kwasekuqaleni.
Kwikhathalogu yesixhobo sakho, khangela iimodeli ezihambelanayo ithoni yophawu lwakho kunye nohlobo lomxholo owuthumelayoIincwadana zeendaba zomhleli, ukuqaliswa kweemveliso, ukukhushulwa, njl. Ukuba kunokwenzeka, khetha iitemplate ezinokwenziwa ngokwezifiso ezikuvumela ukuba uhlengahlengise kancinci kancinci uyilo ngokwesitayile sakho.
Ukufikeleleka: ukuba wonke umntu angafunda incwadana yakho yeendaba
Ukuyila ujonge ukufikelela lula akupheleli nje ekubeni noxanduva, kodwa kukwayindlela yokufikelela kubantu abaninzi kunye phepha imiqobo engeyomfuneko kwinxalenye yabaphulaphuli bakhoKukho iindlela ezilula ezenza umahluko omkhulu kubasebenzisi abanengxaki yokubona okanye abasebenzisa izifundi zesikrini.
Okokuqala, kuphephe ukusebenzisa iifonti ezincinci kakhulu okanye indibaniselwano yemibala engenamahluko mancinciIsicatshulwa masibonakale ngokucacileyo xa sithelekiswa nemvelaphi ukuze kube lula ukusifunda. Kukwangcono ukuba ungafaki umbhalo obalulekileyo kwimifanekiso, kuba usenokungabonakali ukuba umsebenzisi unemifanekiso ivaliwe okanye usebenzisa iteknoloji yokuncedisa.
Elinye iphuzu elibalulekileyo kukusetyenziswa umbhalo ohlukileyo (iimpawu ze-alt) kuyo yonke imifanekiso yakhoEzi zibhalo zichaza ngokufutshane umxholo womfanekiso kwaye zifundwa ngabafundi besikrini, nto leyo evumela abo bangakwaziyo ukubona umfanekiso ukuba baqonde oko kuboniswayo. Zikwaluncedo xa, nangasiphi na isizathu, imifanekiso ingalayishwa.
Uvavanyo lwe-A/B kunye nokwenza ngcono okuqhubekayo
Ingqondo ilungile, kodwa ukuba ufuna ngokwenene ukuphucula ukusebenza kweencwadana zakho zeendaba, kungcono ukuthembela kwidatha. Uvavanyo lwe-A/B lukuvumela ukuba uthelekise iinguqulelo ezimbini zento efanayo (okanye i-imeyile epheleleyo) ukuze ubone ukuba yeyiphi esebenza kakuhle kubaphulaphuli bakho bokwenyani.
Ngesixhobo esihle sokuthengisa nge-imeyile ungavavanya imixholo eyahlukeneyo yesihloko, ukujonga kwangaphambili umahluko wesicatshulwa, uyilo olwahlukeneyo lwe-CTA, utshintsho loyilo okanye amagama ahlukileyo omthumeli. Kuvavanyo ngalunye, inguqulelo enye ithunyelwa kwicandelo elinye loluhlu kwaye enye inguqulelo ithunyelwe kwicandelo elifanayo, kwaye imilinganiselo efana nokuvula, ukucofa, kunye nokuguqulwa iyahlalutywa.
Le ndlela ikunceda ucokise yonke into ngokuhamba kwexesha ude ufumane indibaniselwano yezinto ezivelisa ukusebenza okungcono kakhulu Kwimeko yakho ethile. Akukho mithetho iqhelekileyo esebenza rhoqo, ngoko ke ukuvavanya nokulinganisa yeyona ndlela ikhuselekileyo yokwenza izigqibo.
Seta incwadana yeendaba elungele ukuthunyelwa
Ngaphaya koyilo olubonakalayo, kukho uluhlu lwezicwangciso zangaphakathi ezigqiba ukuba incwadana yakho yeendaba Iza kufika kwi-inbox yakho ineziqinisekiso. kunye nendlela eza kucwangciswa ngayo kwisixhobo sakho sokungenisa. Ukuseta ezi nkalo ngokuchanekileyo kwasekuqaleni kuya kukunceda uphephe iintlungu ezininzi.
Igama lephulo kunye nokwenza ngokwezifiso umthumeli
Yonke into oyithumelayo kufuneka ibe ne igama lephulo elicacileyo nelichazayo ngaphakathi kweqonga lakho le-imeyile. Oku akubonakali kumsebenzisi, kodwa kuya kukunceda ukuba ubone ngokulula ukuba yintoni into nganye xa uphonononga izibalo okanye ufuna ukuphinda isakhiwo esisebenze kakuhle.
Ngaxeshanye, kubalulekile ukuchaza ngononophelo igama likawonke-wonke kunye nedilesi yomthumeli ababhalisile bakho baya kuyibona. Eyona ndlela isebenzayo idla ngokudityaniswa nophawu olucacileyo (umzekelo, “Igama + Uphawu”), ukuze i-imeyile ibonakale ngoko nangoko. Ukutshintsha eli gama rhoqo kunokubangela ukungathembani okanye ukudideka.
Useto loKunikezelwa kweDomain kunye noQinisekiso
Ukuze unciphise umngcipheko wokuphawulwa njengogaxekile kwaye uphucule amazinga akho okuhambisa, kuyacetyiswa ukuba ulungiselele iirekhodi zokuqinisekisa kwidomeyini yakho ezifana ne-SPF, i-DKIM, kwaye, kwiimeko ezininzi, i-DMARC. Ezi rekhodi zixelela iiseva zeposi ukuba isixhobo sakho se-imeyile sigunyazisiwe ukuthumela egameni ledomeyini yakho.
Amaqonga amaninzi anikezela ngezikhokelo zenyathelo ngenyathelo zokongeza ezi rekhodi kumboneleli wakho wedomeyini. Nangona oku kunokuvakala ngathi bubuchwephesha, linyathelo elibalulekileyo kuwe Iincwadana zeendaba zithathwa njengezisemthethweni nezithembekileyo emehlweni eGmail, iOutlook, kunye nezinye iinkonzo.
Uvavanyo ngaphambi kokuthunyelwa
Ngaphambi kokuba uqalise iphulo kuluhlu lwakho lonke, kubalulekile ukuthumela vavanya ii-imeyile kwiidilesi ezininziNgale ndlela ungajonga upelo, amakhonkco, umboniso ochanekileyo womfanekiso, ukusebenza kwamaqhosha, kunye nazo naziphi na iimpazamo ezinokubakho ngaphambi kokuba zifikelele kumawaka abantu.
Ukongeza kwiimvavanyo ezenziwe ngesandla, izixhobo ezininzi ziyadityaniswa izibonisi-ngaphambili kwizixhobo ezahlukeneyo kunye nabathengi be-imeyileEzi zixhobo zilinganisa indlela eza kubonakala ngayo incwadana yakho yeendaba kwiifowuni eziphathwayo, iitablethi, iinkqubo zedesktop, kunye neeapps ezifana neGmail, iOutlook, okanye iApple Mail, zikunceda ubone ukungangqinelani koyilo.
Amaxesha okuthumela afanelekileyo
Ixesha lencwadana yakho yeendaba lichaphazela kakhulu amazinga okuvula kunye nokucofa. Akukho xesha linye lomlingo, kodwa kukho iipateni ezahlukeneyo kuxhomekeke kuhlobo lwabaphulaphuli onayo.
Kwiindawo ze-B2B, ukuthumela phakathi evekini nangexesha lokutshintshana kwasekuseniXa abantu bejonga ii-imeyile zabo ekuqaleni kosuku lomsebenzi, iziphumo ezingcono zihlala zifumaneka kwi-B2C ngamaxesha okuphumla ngakumbi, njengasemva kwemini okanye ngeempelaveki, xa abasebenzisi bengaxinezelekanga kangako zii-imeyile zomsebenzi.
Eyona ndlela ilungileyo kukuhlalutya idatha yakho yembali ukuze uchonge xa abaphulaphuli bakho besebenza kakhuluAmaqonga amaninzi abonisa iitshathi zokuvula ngokweyure nangosuku lweveki ezikukhokelayo ngamaxesha apho izithuba zakho zifikelela kwimpembelelo enkulu.
Ukucwangcisa kunye nokuzenzekelayo kokuthunyelwa
Wakuba uwazi kakuhle amaxesha akulungeleyo, ungacwangcisa ukuba iileta zakho zeendaba zithunyelwe. ngexesha elifanelekileyo ngokuzenzekelayoNgale ndlela awuxhomekekanga ekubeni phambi kwekhompyutha ngexesha elithile kwaye uyakuphepha ukulibala izinto.
Ezinye izixhobo sele ziquka imisebenzi esekwe kwidatha okanye esekwe kwi-AI ehlalutya indlela abaziphatha ngayo ababhalisile bakho ngaphambili Ukumisela ixesha apho umntu ngamnye enokuthi avule ii-imeyile zakho. Ngezi ndlela, abantu abahlukeneyo banokufumana umyalezo ofanayo ngamaxesha ahlukeneyo, nto leyo eyandisa amathuba okuba bawubone.
Ukongeza kwiprogramu eqhelekileyo, kufanelekile ukuphonononga ulandelelwano oluzenzekelayo (wamkelekile, ukungena, ukubuyiselwa kwenqwelo, izikhumbuzo, njl.njl.), ezivumela iileta zakho zeendaba ukuba zisebenzele wena kwi-autopilot ngokusekelwe kwindlela umsebenzisi aziphatha ngayo.
Xa udibanisa uyilo olucokisekileyo, ulwakhiwo lomxholo olucacileyo, izicelo ezenziwe kakuhle, kunye nokuseta okufanelekileyo kobugcisa, iileta zeendaba ziyatshintsha zibe yingxelo elula, engaqhelekanga ziye ekubeni yingxelo ijelo elinobuchule eliqinisa uphawu lwakho kwaye livelise utshintsho rhoqo, ikunceda ugcine ubudlelwane obuthe ngqo, bobuqu nobunenzuzo nabaphulaphuli bakho.
